In the era of digitization, advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps are at high level. with the help of this companies endorse goods, services and brands.
Types of Digital Marketing:-
A.Social Media Marketing
D.Search Engine Optimization (SEO) Marketing. …
Why Digital marketing is important??
It is an enormous system of channels to which marketers simply must onboard their brands, advertising online.
In today’s vast and intricate social world it is important to discover strategies and build customer relationship with the help of digital communication.
A. Social Media Marketing
In today’s digitization age 3.96 billion people use social media worldwide however 58.11% of the world’s population is active on social media above the age of 13+years.
So as far as large amount of public engaged in social media it is great and acheivable social networks to market company’s product and services.
Social media marketing engage customers and reach few ones to promote company’s mission and desired culture.
In social media marketing 6 most effective types of advertising
1. Facebook advertising
2. instagram advertising
3. Twitter advertising
4. Pintrest advertising
5. LinkedIn advertising
B. Email Marketing.
Email is the identification of the users and now also one of the most formal and trusted where we can do a business communication however we can share information about our products and services with people
Through email marketing we can make the customers on your email list aware of new products, discounts, and other services however It can help make your customers by integrating it into your marketing automation efforts.
C. Content Marketing.
Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.
D. Search Engine Optimization (SEO) Marketing.
It is one of the high rated method used by businesses and individuals to maximize the visibility of their websites and their company.
It builds relationships with audience to improve customer experience and increse authority and same drive more people to your site.
The higher we will rank in result pages,the more traffic our site will generate.
E. Affiliate Marketing
Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales.
It places ads or market the products or services on their website, app, or blog.
So,We as a team to process & optimize your website to “rank” higher in search engine like google, Bing, yahoo etc. Results pages, thereby increasing the amount of organic (or free) traffic your website receives.
“There’s never been a better time to be in advertising, and there’s never been a worse time.”