Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
This is the process of optimizing your website to “rank” higher in search engine like google, Bing, yahoo etc. Results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and info graphics. There are a number of ways to approach SEO in order to generate qualified traffic to your website.